Sunday, May 31, 2009

Marketing Impact and Safety of Retail Garment Racks

Your retail store garment racks help you to display your inventory. Decisions that you make concerning your garment racks and other store displays can be important when it comes to making a good impression, protecting clothing inventory and protecting yourself from liability.

Some retail stores choose the cheapest garment racks they can find because they do not stop to think about how the quality of the rack will affect them. The garment rack needs to reflect the quality of your retail store, and here is why. People use their impressions of your equipment, lighting, cleanliness and other factors to assess the quality of the products that you offer. If the garment rack is unstable, not level, squeaky or looks like it could fall apart at any second, it will quickly become the focus and could become the reason that the customer thinks your store is of low quality.

The lower quality garment racks can also pose many dangers and can make you liable for injury. Children especially are hard on clothing racks. They love to play around inside of circular garment racks and often hang or climb on them. If the clothing rack breaks and the clothes fall on a child, they could suffocate. They could also be hurt by falling or by the heavy rack falling on top of them. Some racks have sharp edges that can cut customers as they walk by. They can also snag clothing and cause you to lose money on inventory and inventory replacement. Plus you have the cost of periodically replacing broken racks.

High quality garment racks have very sturdy construction. Swivel garment racks should not squeak, stick, vibrate or squeal. The bars should have a strong enough finish that they do not scratch easily or rust. Scratched up bars are not only an eyesore, but also can make your hangers stick and become hard to move. The hangers could also start to make that metal on metal sound that nearly everyone avoids. High quality chrome finishes slide smoothly and withstand a lot of use. Purchasing high quality garment racks also ensures that you do not have sharp edges exposed, posing a liability.

High quality garment racks are a good investment for a number of reasons. Drawing the eye and making a good impression is the main goal of any display, but ensuring the safety of your customers and improving their shopping experience can pay off in other ways. High quality garment racks will help you to make that good impression and give you the peace of mind that you need when you are the one responsible for making this decision.

About the Author: Ron Maier is the Manager of Only Garment Racks, a leading online resource for garment racks and clothing racks. Only Garment Racks is recognized for the excellent quality and value of its garment rack and clothing rack offerings. For more information, please visit http://www.onlygarmentracks.com.

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Clothing Racks for your Retail Store

Your clothing rack and hanger choices could have more of an impact on your retail brand than you may realize. Lighting, store fixtures, logos and signs all have an influence on what your customers think and feel. Customers draw conclusions about your store quality using the impressions that they get as they go through your store.

Store fixtures say a lot about the quality of your products and your store. Things like counter displays and garment racks show how much time, effort and care you took in showcasing your inventory. You may think that clothing rack and store fixture quality has much bearing on your brand image, but it really does, more than you may think.

For example, if someone comes into your store and starts sifting through your inventory, they form an opinion. If the garment racks are shaky and seem to be falling apart, that reflects on you. If your racks are packed tight with clothes where you cannot see what is there, then who is going to bother digging through it? Tangled hangers, broken plastic hangers or shotty metal clips that tear and damage clothes all make you look cheap and like you do not care. Or even worse, it can look like you cannot afford any better, so something must be wrong with your store. Customers will draw conclusions about your quality by assessing the quality of the items surrounding them.

Using nicer hangers and clothing racks keeps your store from looking cluttered. Studies have shown that people who see wooden hangers or interesting displays automatically assume that the store quality is higher. They are willing to spend more money on the merchandise from these stores because they assume that the quality of the clothing is higher as well.

Nice hangers not only make a good impression on your customers, they help protect your inventory, too. Investing in high quality hangers is not as big of an expense as you might think. Hangers made from wood or satin do not snag or stretch delicate fabrics. They stay slightly separated making it easier for customers to find sizes and prices. They make the overall impression of your store a more positive one.

Higher quality store displays, like wood hangers and garment racks, are the backbone of your store image. When a customer is shopping in your store, you are essentially promising them a high quality product. When they look around and see what there is to offer, they are assessing whether or not they can trust that promise. Image is important and quality can help save you a lot of money in the long run. By giving your customers that extra boost in trust, they can feel more confident in paying higher prices for your merchandise.

Consider all of these things when you stock your store with hangers, garment racks and other retail store displays.

About the Author: Ron Maier is the Manager of Only Garment Racks, a leading online resource for garment racks and clothing racks. Only Garment Racks is recognized for the excellent quality and value of its garment rack and clothing rack offerings. For more information, please visit http://www.onlygarmentracks.com.

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Monday, December 15, 2008

Increasing Your Storage Options

If you’re lucky, your house is large enough to designate one room, usually a guest bedroom, for all those items that are not used on a daily basis, yet are useful enough (are they really?) to keep them hanging around. How many of us have at least one room or closet in our house designated for overflow? Often this room is in complete disarray due to the copious amount of clothes and other items that seem to find their way there, yet are never put away or organized; a very real, “I’ll get to it later” sort of room. Today is the day to organize that room. Organizing that mess will undoubtedly allow for less wasted time spent searching within its walls and help to liberate the room from being used as only a “junk room”, once everything has found a proper place.

Organization is key. Organization just makes good sense, but eludes the best of us due to the initial investment of time and energy it demands. True enough, four walls and a floor alone do not offer many storage options other than piling. Piling is exactly what got you into this mess, and it’s time to take the bull by the horns. A shelving unit can be very affordable and readily purchased from a big box store or online and assembled using very minimal tools. Having shelves to place objects that make their way into this room or should make their way into this room would be invaluable. Perhaps your storage room will have a double life, a new life as a sort of chore room, with shelving and a desk dedicated to sewing on buttons or repairing zippers. Perhaps a craft room or home office can spring forth as well, once the organizing ball starts rolling. Once everything is off the ground, all sorts of space can open up; could a treadmill fit in the corner? Let’s not get ahead of ourselves here. What to do with all those clothes? A rolling garment rack, perhaps even a collapsible one would do the trick. Hanging those clothes on a clothes rack will help keep them easily accessible, even providing a spot for extra drying and airing out after washing and drying them. A garment rack could help provide a more organized “holding area” for finished clothes, allowing family members to simply check the rack when looking for a particular item instead of constantly asking you or your spouse where it might be.

With only a few organizational tools like a clothes rack, shelving, and a desk, new storage and maybe more importantly, new usage of your storage room could possibly inspire new hobbies while organizing your home life a little better in the process!

About the author: Jon Bassfarm is an Internet content writer who enjoys researching and writing about many subjects including garment racks, clothing racks, landscaping, and much more.

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Monday, December 1, 2008

Keeping Little Ones’ Rooms Picked Up and Looking Great

If you have a growing family or have ever visited friends that have small children, you undoubtedly have noticed the house is often a sea of children’s clothes, toys, and accessories. While keeping all of the children’s accoutrements in their respective rooms goes a long way towards clearing clutter out of common areas, how in the world can you keep their rooms organized and looking their best? With the right organizational tools, your house, and yes, your children’s rooms can be relatively clutter-free, allowing for space to play and enjoy those toys on a daily basis.

While bookshelves do wonders for organizing and keeping children’s bedtime books up and out of the way of little (and big) feet, they are usually packed to the gills and not the best for storing plastic and wooden toys and games. Cubes are great organizational tools, and making them can be a fun and easy project you and your children can attempt together, even on a relatively small budget. Of course, you could run down to your local IKEA or other sort of department store, spending a bundle on pre-made shelving and cubes, but why not make it more fun for everyone? All you need is plywood, nails (or Gorilla Glue or Liquid Nails), a skill saw, and a hammer, and you’re in business. Assuming you possess even the most basic of math skills, cutting and assembling cubes for toy storage is achievable without an engineering degree or journeyman carpenter status.

Now for those mountains of children’s clothes! Dressers and chests of drawers are fantastic for foldable, storable clothing items such as undergarments, sleepers, and t-shirts, but those items that demand hanging need appropriate organization as well. Closets are great for hanging clothes and shoes inside, keeping items out of the way and off the ground. Often however, children are delegated to rooms that might not have a closet, such as a library or home office, when a family expands outside the parameters of their home. In this case, a garment rack can be an excellent tool to place in the corner of a child’s room to alleviate the need of a missing clothes closet. Garment racks are often mobile as well, having wheels for easy placement and movement within your house, from laundry room to kid’s rooms, etc.

Organizing your house can be difficult, but is unfortunately a necessary evil with all of the things a growing family can accumulate over a given year. With the right tools, organization may not be exactly a snap, but definitely doable!

About the author: Jon Bassfarm is an Internet content writer who enjoys researching and writing about many subjects including garment racks, clothing racks, landscaping, and much more.

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Saturday, November 1, 2008

Liven up Your Yard Sale By Displaying Items More Effectively

As the holidays approach and inclement weather begins, many Americans find their houses growing smaller as they acquire new items for gifts, unpack their winter gear, and purchase new wardrobe accessories for the coming colder weather. Changes of season are excellent occasions for a good closet and storage cleansing, but what to do with the items and clothes you’ve outgrown or have no need for anymore? You could always donate them to charity or give them away to friends, but in the dire state of the U.S. economy, why not try and capitalize on your unneeded items with a good old-fashioned garage or yard sale?

I know what you’re thinking. Yard sales are a lot of work, a big hassle, and no one ever comes, right? Well maybe, just maybe, you’ve been going about things in the wrong way. First off, yard sales are not about junk, but about hidden treasures, so give your junk away and only try and sell good quality items that just aren’t your cup of tea anymore. Advertising is something that is all too often overlooked. Once you have set a date for your big sale, you should post a bit about it in the local classifieds or craigslist to give lookie-loos and bargain shoppers a heads-up. Saturdays and Sundays are the best days to ply your wares as most people are off work and looking for an activity, and what could be better than finding good buys when cash is short? Displaying your items in an attractive fashion should never be underestimated. Whether selling in a retail environment or in your favorite cul-de-sac, organization and display can go a long way. If you have a large amount of hanging clothes you are trying to unload, a great way to organize and display them would be a garment rack. You might have one on hand already, but if not, one can be purchased for not too large an investment and could possibly mean the difference between selling three shirts and thirty-three shirts. Shoppers will have no trouble thumbing through your various hanging separates, shorts, shirts, and pants alike when they are grouped together on a rack rather than in a muddled clump on your lawn. After the big sale, you could either dismantle your clothing rack or better yet, utilize it in your laundry room or walk-in closet for year-round storage and organization.

With adequate organization and attractive display tactics, you will be exceedingly elated as your load of “stuff” grows lighter and lighter. Making extra cash from selling to your neighbors is also a great way to raise some funds for those upcoming holiday spending sprees, so good luck, and sell, sell, sell!

About the author: Jon Bassfarm is an Internet content writer who enjoys researching and writing about many subjects including garment racks, clothing racks, landscaping, and much more.

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